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lgli/Dave Trott - The Power of Ignorance.rtf
The power of ignorance : how creative solutions emerge when we admit what we don't know 🔍
Dave Trott Harriman House Publishing, Hampshire, 2021
English [en] · RTF · 0.5MB · 2021 · 📘 Book (non-fiction) · 🚀/lgli/zlib · Save
description
“The wise man knows he doesn’t know.
The fool doesn’t know he doesn’t know.”
Lao Tzu
“In the West they only respect experts.
But the expert mind is the closed mind.”
Shunryu Suzuki
What’s the most important step in fixing a puncture?
It isn’t jacking up the car, or taking the wheel off, or finding the puncture.
There’s something more fundamental than any of those.
Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything.
Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is.
If you don’t admit you don’t know what’s happening, you can never find out.
If you don’t find out, you can never change it.
The most important step, always, is admitting you don’t know.
That’s the power of ignorance.
In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.
With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Alternative filename
zlib/Business & Economics/Sales & Marketing/Dave Trott/The Power of Ignorance_19017205.rtf
Alternative author
Trott, Dave
Alternative edition
United Kingdom and Ireland, United Kingdom
Alternative edition
1, 20210209
Alternative edition
S.l, 2021
metadata comments
lg2983888
Alternative description
"In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know." -- Page [4] of cover
date open sourced
2022-01-26
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