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Le Plan marketing : Plan stratégique, Plan opérationnel, Plan de crise 🔍
Nathalie Van Laethem and Laurence Body Dunod, Fonctions de l'entreprise : Série marketing, communication, Paris, 2004
French [fr] · English [en] · PDF · 13.0MB · 2004 · 📗 Book (unknown) · 🚀/ia · Save
description
Directions Marketing, Chefs De Produits, Responsables Marketing Et Directions Générales Trouveront Dans Cet Ouvrage Les étapes Clés De La Construction Du Plan Marketing Stratégique, Du Plan Marketing Opérationnel Et Du Plan Marketing De Crise. Résolument Concret, Il S'attache Au Comment Faire Et Indique étape Par étape : - Les Informations Indispensables à Recueillir ; - Les Bonnes Questions à Se Poser ; - Les Outils Et Méthodes à Utiliser ; - Les Stratégies Et Pistes D'actions à Préconiser.
Alternative title
Le plan marketing : plan stratégique, plan opérationnel, plan de crise
Alternative publisher
Elsevier Masson
Alternative publisher
Microsoft Press
Alternative publisher
Ediscience
Alternative edition
France, France
date open sourced
2024-08-23
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