Report file quality
upload/duxiu_main/v/zip/extracted__./ePub（501-1000）.zip/³ÂÁÁ;-È«ÃñÓªÏú£ºÈçºÎÓû¥ÁªÍø˼ά×öºÃ¿Ú±®´«²¥.epub
全民营销 : 如何用互联网思维做好口碑传播 = Participative marketing 🔍
chenliangtu 北京：中信出版社, Bei jing, 2015
Chinese [zh] · EPUB · 4.0MB · 2015 · 📘 Book (non-fiction) · 🚀/duxiu/lgli/upload/zlib · Save
description
本书是一本讲述社会化媒体营销的书, 作者列举了大量国内外的成功(失败)案例, 以帮助读者理解社会化媒体营销的威力. 具体内容分为七章:全民营销的时代, 社会化营销的基础:建立强关系, 社会化营销的天然优势等
Alternative filename
lgli/陈亮途 - 全民营销 (2015, 中信出版社).epub
Alternative filename
zlib/no-category/陈亮途/全民营销_17269119.epub
Alternative title
鍏ㄦ皯钀ラ攢 (as-gbk-encoding)
Alternative author
陈亮途, (1985- )
Alternative author
陈亮途, author
Alternative author
陈亮途著; 陈亮途
Alternative publisher
CITIC Publishing House
Alternative publisher
中信出版集团股份有限公司
Alternative edition
China, People's Republic, China
Alternative edition
Di 1 ban, Beijing Shi, 2015
metadata comments
Bookmarks: p1 (p3): 第一章 全民营销的时代
p1-1 (p3): 写书的初衷
p1-2 (p5): 太多“营销”
p1-3 (p16): 这本书的内容
p1-4 (p17): 粉丝问答
p2 (p25): 第二章 社会化营销的基础：建立强关系
p2-1 (p25): 强关系营销案例
p2-2 (p30): 如何将弱关系转变为持续的强关系
p2-3 (p31): 至关重要的强关系
p2-4 (p33): 强关系营销案例
p2-5 (p36): 强关系从对话开始
p2-6 (p43): 粉丝问答
p3 (p47): 第三章 社会化营销的天然优势
p3-1 (p47): 看英特尔如何做社会化营销
p3-2 (p51): 社会化营销的优势
p3-3 (p52): 雷老板和周老板的故事
p3-4 (p55): 社会化营销的目标是什么？
p3-5 (p58): 社会化营销分为几个阶段
p3-6 (p66): 粉丝问答
p4 (p81): 第四章 用户体验是社会化营销的制胜关键
p4-1 (p81): 用户体验的全过程
p4-2 (p87): 建立关系的全过程
p4-3 (p95): 看维多利亚的秘密如何做社会化营销
p4-4 (p108): 粉丝问答
p5 (p116): 第五章 实战社会化营销
p5-1 (p116): 社会化营销的内容策略
p5-2 (p121): 社会化营销的意见领袖
p5-3 (p126): 粉丝问答1
p5-4 (p131): 社会化营销的KPI和ROI
p5-5 (p143): 粉丝问答2
p5-6 (p149): B2B企业如何做社会化营销
p5-7 (p158): 粉丝问答3
p5-8 (p159): 社会化营销的组织架构
p5-9 (p176): 粉丝问答4
p6 (p181): 第六章 社会化营销趋势
p6-1 (p181): 中国的社会化营销趋势
p6-2 (p184): 新媒体发展的启示
p6-3 (p196): 社会化商务时代来临了
p6-4 (p207): 粉丝问答1
p6-5 (p209): 移动营销
p6-6 (p224): 粉丝问答2
p7 (p231): 第七章 建立伟大的社会化营销企业
p7-1 (p231): 学习戴尔
p7-2 (p234): 4R模式
p7-3 (p243): 粉丝问答
p8 (p245): 附录
p8-1 (p245): 我所理解的商业世界和商业未来&何夕
p8-2 (p254): 电商时代品牌新创想&陈一枬
p9 (p261): 后记
p9-1 (p261): 营销创新是必需的
date open sourced
2021-09-09
Read more…

🚀 Fast downloads

Become a member to support the long-term preservation of books, papers, and more. To show our gratitude for your support, you get fast downloads. ❤️

🐢 Slow downloads

From trusted partners. More information in the FAQ. (might require browser verification — unlimited downloads!)

All download options have the same file, and should be safe to use. That said, always be cautious when downloading files from the internet, especially from sites external to Anna’s Archive. For example, be sure to keep your devices updated.
show external downloads
  • For large files, we recommend using a download manager to prevent interruptions.
    Recommended download managers: Motrix
  • You will need an ebook or PDF reader to open the file, depending on the file format.
    Recommended ebook readers: Anna’s Archive online viewer, ReadEra, and Calibre
  • Use online tools to convert between formats.
    Recommended conversion tools: CloudConvert and PrintFriendly
  • You can send both PDF and EPUB files to your Kindle or Kobo eReader.
    Recommended tools: Amazon‘s “Send to Kindle” and djazz‘s “Send to Kobo/Kindle”
  • Support authors and libraries
    ✍️ If you like this and can afford it, consider buying the original, or supporting the authors directly.
    📚 If this is available at your local library, consider borrowing it for free there.