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全民营销 : 如何用互联网思维做好口碑传播 = Participative marketing 🔍
陈亮途著; 陈亮途 北京:中信出版社, Bei jing, 2015
Chinese [zh] · EPUB · 4.0MB · 2015 · 📗 Book (unknown) · 🚀/duxiu/upload · Save
description
本书是一本讲述社会化媒体营销的书, 作者列举了大量国内外的成功(失败)案例, 以帮助读者理解社会化媒体营销的威力. 具体内容分为七章:全民营销的时代, 社会化营销的基础:建立强关系, 社会化营销的天然优势等
Alternative title
鍏ㄦ皯钀ラ攢 (as-gbk-encoding)
Alternative author
陈亮途, (1985- )
Alternative author
陈亮途, author
Alternative publisher
CITIC Publishing House
Alternative publisher
中信出版集团股份有限公司
Alternative edition
China, People's Republic, China
Alternative edition
Di 1 ban, Beijing Shi, 2015
metadata comments
Bookmarks: p1 (p3): 第一章 全民营销的时代
p1-1 (p3): 写书的初衷
p1-2 (p5): 太多“营销”
p1-3 (p16): 这本书的内容
p1-4 (p17): 粉丝问答
p2 (p25): 第二章 社会化营销的基础：建立强关系
p2-1 (p25): 强关系营销案例
p2-2 (p30): 如何将弱关系转变为持续的强关系
p2-3 (p31): 至关重要的强关系
p2-4 (p33): 强关系营销案例
p2-5 (p36): 强关系从对话开始
p2-6 (p43): 粉丝问答
p3 (p47): 第三章 社会化营销的天然优势
p3-1 (p47): 看英特尔如何做社会化营销
p3-2 (p51): 社会化营销的优势
p3-3 (p52): 雷老板和周老板的故事
p3-4 (p55): 社会化营销的目标是什么？
p3-5 (p58): 社会化营销分为几个阶段
p3-6 (p66): 粉丝问答
p4 (p81): 第四章 用户体验是社会化营销的制胜关键
p4-1 (p81): 用户体验的全过程
p4-2 (p87): 建立关系的全过程
p4-3 (p95): 看维多利亚的秘密如何做社会化营销
p4-4 (p108): 粉丝问答
p5 (p116): 第五章 实战社会化营销
p5-1 (p116): 社会化营销的内容策略
p5-2 (p121): 社会化营销的意见领袖
p5-3 (p126): 粉丝问答1
p5-4 (p131): 社会化营销的KPI和ROI
p5-5 (p143): 粉丝问答2
p5-6 (p149): B2B企业如何做社会化营销
p5-7 (p158): 粉丝问答3
p5-8 (p159): 社会化营销的组织架构
p5-9 (p176): 粉丝问答4
p6 (p181): 第六章 社会化营销趋势
p6-1 (p181): 中国的社会化营销趋势
p6-2 (p184): 新媒体发展的启示
p6-3 (p196): 社会化商务时代来临了
p6-4 (p207): 粉丝问答1
p6-5 (p209): 移动营销
p6-6 (p224): 粉丝问答2
p7 (p231): 第七章 建立伟大的社会化营销企业
p7-1 (p231): 学习戴尔
p7-2 (p234): 4R模式
p7-3 (p243): 粉丝问答
p8 (p245): 附录
p8-1 (p245): 我所理解的商业世界和商业未来&何夕
p8-2 (p254): 电商时代品牌新创想&陈一枬
p9 (p261): 后记
p9-1 (p261): 营销创新是必需的
date open sourced
2025-01-15
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